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We run virtually every program we do according to the three-phase process outlined here.It helps keep us a little bit saner since things happen more or less when they should rather than all at once. All at once is bad...really, trust us. |
InvestigationA crash diet of homework and fieldwork establishes a strategic foundation that feeds our collective curiosity and imagination.Key Activities: Brand Experience Audit Web Site Audit Retail Experience Audit Market Research Biz Dev Roundtable Brand Strategy Workshops ImaginationFrom the insightful to the uncommon, we wade in and explore the forms, functions and language that support the strategy.Key Activities: Brainstorming Thematic and Message Development Conceptual Design User Experience Architecture Brand Name Iteration Prototyping and Presentation ImplementationWinning concepts are refined into prototypes that are often road tested prior to final production and program rollout.Key Activities: Internal Acceptance Programming Photography and Illustration Sourcing and Vendor Coordination Production Design & Programming Proofing and Production Quality Assurance Testing Launch Planning and Execution |